Archive for October, 2010

11% of the responses of the survey, including 2000 businesses, had lost a contract due to a lack of language skills

  According to the analysis of the ELAN survey (2006), there is a clear link between the export success and the language skills. There are four elements which are closely related to the successful export performance: having a language strategy, recruiting native speakers, appointing staff with language skills and using translators and interpreters. The survey suggests that English is crucial for accessing international markets.  Still, it is important to highlight read more…

Language skills can help businesses to improve their performance

As it was discussed in our previous article “The language industry in the EU”, English is becoming increasingly the international communication language in the EU. The language skills in English, however, seem to be not quite enough for the English export businesses, which struggle to adapt themselves to foreign markets. The research conducted by the BCC (British Chamber of Commerce) in 2004 confirms that the performance of the English exporters read more…

The language industry in Europe

In August 2009 was released the final report of a six months study aiming to examine the size and the volume of the language industry in the EU. The results appear to be speculative due to the limitations of the study, i.e. inaccuracy of some of the data. The study, however, provides in-depth analysis and a good summary of the conditions of the European language industry. The estimated total value read more…